In a world where audio increasingly shapes the consumer brand experience, Shell is emerging as a maestro. How did an energy company that hasn’t always evoked warm fuzzy feelings come to stand with ...

Protesters claim Shell is failing to tackle climate change and the transition away from oil and gas - Copyright AFP Wakil KOHSAR Protesters claim Shell is failing to ...

Shell may bear the label “Big Oil,” but the global brand is not neglecting paid campaigns on the local level. Like many, the company is carefully testing performance of its owned vs. paid media ...

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Everyone loves LEGOS. If you don’t love LEGOS, you’re a monster and have no business living in this world. LEGOS are the perfect toy. They’re affordable, easy to clean up, and they allow children to ...

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CANTON, Mich.--(BUSINESS WIRE)--Lotus International Company – a Shell consumer products brand licensee – announced today the debut of Shell RIDE SR-5S e-scooter in North America. This is the first ...

Global oil major Shell on Tuesday said it is entering the residential electricity market in Texas, offering renewable power under a new branch of the company. The launch of Shell Energy Solutions ...

After a gas station in Davidson County received backlash from political messages, at times using expletive language, Shell pulled its branding from the station. The Lewis Country Store on Old Hickory ...

Shell India has onboarded Bollywood actor Shahid Kapoor as the brand ambassador for its Lubricants business in India. Shell is looking to expand its customer base and will bank on Kapoor’s pan-India ...

Shell rolled out its new V-Power NiTRO+ gasoline with a cross-country rally, one-of-a-kind test car, racing legend Mario Andretti, and Jay Leno. For Shell, it meant devising a unique road-legal ...

Score one for the all-gas-is-the-same crowd. One of South Florida’s largest gasoline distributors is accused in a lawsuit of delivering cheaper, off-brand gasoline to two Miami-Dade Shell stations ...