iOS lets you block tracking on apps and websites in a few taps. Turning off tracking stops targeted ads without breaking apps. App Tracking Transparency puts you in control of your data. When you open ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

With the release of iOS 18 and iPadOS 18, Apple introduced eye tracking, an accessibility feature designed to enhance device usability. This hands-free navigation tool allows you to control your ...

This week, Federico and I tackle tracking apps. From database apps to media trackers, we consider what makes a good tracking app no matter what you’re tracking. This week, looming tariffs cause more ...