When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.

In many organizations, goal setting has become an empty ritual—a box to check off rather than a catalyst for growth. Too many managers, with good intentions, believe they are reducing employee stress ...