Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

Learn how to set up and use Google Analytics 4 within your Google Sites. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when ...

Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you ...

Getting your Trinity Audio player ready... Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have ...

Please provide your email address to receive an email when new articles are posted on . In July 2023, Google switched to Google Analytics 4 for analyzing web traffic. Google Analytics 4 must be ...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date. Google announced earlier this month that its ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

With Google Analytics 3, Universal Analytics, you could do a lot of what you needed to do without ever really leaving Google Analytics. You could set up your goals, you could do some lightweight ...