Perfecting a social media launch campaign is always a moving target, but one brand has honed a formula that has helped define its overall sales strategy. Set Active, a self-funded seven-year-old ...

Carter founded her activewear brand SET Active in 2018 with a community focus from the start. Here’s how her strategy goes beyond buzzwords — and translated to $1 million in four minutes. This as-told ...

Individually, Lindsey Carter and Chelsea Parke are two powerhouses leading their own iconic clothing brands SET Active and Parke, respectively. So what would happen if the two of them were to combine ...