Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional. Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by ...

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

As the US economy has shifted away from manufacturing toward technology and services, intangible assets have grown in importance. In 1975, just 17 percent of the value of S&P 500 companies came from ...