YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...

YouTube continues its efforts to circumvent ad blockers. Earlier this week, ad blocker SponsorBlock posted that the Google-owned video service is testing out server-side ad injection with a limited ...

YouTube’s crackdown on tools that block advertising continues with server-side ad injection. The developer of SponsorBlock, which is a crowdsourced extension to skip sponsored segments, shared today ...

In order to combat YouTube's move, SponsorBlock has implemented a block on all user submissions from browsers that are experiencing this YouTube experiment. However ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

YouTube is ramping up its efforts to counter ad blockers, marking a significant development in its ongoing battle against software that interferes with ad delivery. This method involves embedding ...