Streaming Media Magazine

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
adexchanger

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Searchenginejournal.com

Client-Side Vs. Server-Side Rendering

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...
Streaming Media Magazine

Server-Side Ad Insertion: Have a Good DAI

In today's over-the-top (OTT) world, ad-supported OTT video is irrevocably siphoning viewership from traditional broadcast television viewing. The shift from broadcast to unicast formats allows ...
Search Engine Land

Server-side rendering: What SEOs need to understand

Knowledge is power. It is also a pain when you learn upsetting facts about things you love. For technical SEOs, JavaScript is a hot topic and will continue to be one for quite some time. When it comes ...
Searchenginejournal.com

Server-Side vs. Client-Side Rendering: What Google Recommends

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...