Psychological and media research shows that people tend to recall items at the beginning and at the end of a list better than they recall items in the middle. This is known as the serial position ...

Giving a presentation isn’t just standing at a podium reading a list. If you want to convey your information well, organize it so the most important stuff is told first, and also last. As business ...

Of all the things I learned in Psych 101 as a college freshman, the serial position effect remains the most useful. The serial position effect describes the tendency of folks to remember the first and ...