Hard times call for drastic measures, and as far as H-D is concerned, they’re now serious about e-bikes. Under the Serial 1 Cycle Company sub-brand, the Milwaukee-based motorcycle manufacturer has ...

It’s been more than two years since Harley-Davidson announced it was pivoting into the burgeoning e-bike world, but, finally, the wait is over. The century-old nameplate has just announced its new ...

Evan has spent the last 26 years in Denver, Colorado where he has been pursuing photography and video production. In his free time he enjoys skateboarding, hiking and taking photographs. Most recently ...

Harley-Davidson on Tuesday unveiled a brand that will focus exclusively on the electric, or e-bicycle, market. Known as Serial 1 Cycle Co., the brand takes its name from “Serial Number One,” the ...

Last month Harley-Davidson announced the Serial 1 sub-brand, a spin-off focused on the $15-billion electric bicycle market. Today, the company detailed the specs, pricing structure, and pre-order ...

Harley-Davidson is coming back to the future. Following up on October’s reveal of a retro electric bicycle to announce the new Serial 1 E-bike brand, the company has released details on the first four ...

We’ve all seen people riding e-bikes. And there’s even a good chance you’ve taken one for a spin, if you live in a city with a bikeshare program. Up until last week, that was my only exposure to ...

They've done it again! Serial 1, Harley-Davidson's mobility brainchild, has recently announced yet another electric bicycle, clenching their fist tighter around this industry. This time around, ...

Serial 1 is the first vertically integrated electric-bike brand from a transportation company. Only one of Serial 1's models is priced under $4,000, the limit for a proposed tax credit.

Harley-Davidson on Monday unveiled images of the new e-bicycles it plans to begin selling under its Serial 1 Cycle Co. brand. The new brand takes its name from “Serial Number One,” the nickname for ...

This is it. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two years. And today the bar-and-shield motorcycle manufacturer has finally announced ...