“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

It looks like Harley was working on another electric bike in addition to the LiveWire. Going on sale in March, the Serial 1 is to be the first bike from a new division Harley is spinning off called ...

Motorcycle giant Harley-Davidson is straying from its path of loud V-Twin-powered cruisers to build a product that belongs in a poppin’ but more subtle market: electric bicycles On Monday, the ...

The e-bike group will be known as Serial 1 from here on out, spinning off as a separate entity of Harley-Davidson. It all started with Gran Turismo. From those early PlayStation days, Sean was drawn ...

Late last month, a new e-mobility company was formed from a skunkworks project at Harley-Davidson and showed off a striking one-off prototype. Now Serial 1 has officially announced its first four ...

Harley-Davidson e-bike brand Serial 1 keeps on expanding its business throughout the world, with the manufacturer recently announcing it made its electric bicycles available in Canada. Serial 1 ...

Serial 1 is the first vertically integrated electric-bike brand from a transportation company. Only one of Serial 1's models is priced under $4,000, the limit for a proposed tax credit.

Heritage American motorcycle manufacturer Harley-Davidson has unveiled its first foray into the world of eBikes, showcasing the Serial 1 — a bicycle that’s inspired by the marque’s “Serial Number One” ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Harley-Davidson Inc. electric bike spinoff Serial 1 ...