“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.

Lots of automotive and motorcycle manufacturers have expressed interest in the electric bicycle market. We’ve talked about a lot of these in great length, with honorable mentions including Porsche, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Acquisition will enhance Serial 1 operations with its USA-Based E-Production, Service and Support, allowing for lower MSRPs. DEERFIELD BEACH, Fla., Nov. 22, 2023 /PRNewswire/ -- LEV Manufacturing, Inc ...

Serial 1, the premium electric bicycle brand originally started by Harley-Davidson, announced today that it has been acquired by a Florida-based manufacturer of light electric vehicles. The shake-up ...