Athletic footwear has entered a new era of ambition. No longer content to promise just comfort or performance, Nike claims its shoes can activate the brain, heighten sensory awareness and even improve ...

Recent advances in sensory evaluation have provided an increasingly sophisticated framework for understanding how consumers perceive food products. Researchers are now employing innovative ...

When it comes to indoor air quality, perception often begins with the senses. The latest research shows that Americans pay close attention to what they can smell or see in a room, relying on those ...

Our body movements profoundly impact how our brain processes sensory information. Historically, it was believed that the brain's primary motor cortex played a key role in modulating sensory ...

The cerebral cortex processes sensory information via a complex network of neural connections. How are these signals modulated to refine perception? A team from the University of Geneva (UNIGE) has ...

Ever caught a whiff of the color blue? Or tasted a symphony? If that sounds completely bonkers to you, you’re in the majority. But for a small slice of humanity, these cross-sensory experiences are ...