As you may expect, most of the major announcements and unveilings at SEMA happen on “Day 1” or before the event even starts. This is likely for the best as it allows folks to spend “Day 2” and beyond ...

On Day 3 of the SEMA Show things tend to get a little quieter. There’s still plenty of actual noise from the various rubber burning pursuits happening outside, engines firing up as folks show off ...

As the sun rises over the Las Vegas Convention Center on Nov. 4, engines will start roaring, the whole city will fill with the smell of burning rubber and the Tire Business team will be inside the ...

With the traditional auto show dying, SEMA is becoming a bigger destination for automakers wanting to connect with consumers. SEMA is many things all at once. It’s the home to almost the entire ...

This year, the 2024 edition of the iconic SEMA Show in Las Vegas, Nevada (held between November 5 and 8) was effectively assaulted by the original equipment manufacturers. That happens every year, ...

LAS VEGAS — The Las Vegas sun was dispersed by a large cloud as the roar of a heavily modified vehicle drowned out any other sound. "I love the smell of burning rubber in the morning," I said in my ...

TheSEMA Showin Las Vegas is the mecca for gearheads. Every year, the best builders from all around the world come to see the latest and greatest aftermarket innovations and industry triumphs. Many of ...

Why did Infiniti, one of America's largest luxury automakers, decide to pop out at the world's largest aftermarket performance and custom car expo? Beats the heck out of us, but it does at least give ...