Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

The medtech industry is struggling to reinvent itself. Increased pressure on medical device and diagnostics product pricing is a common strategic issue, and a primary cause is the combined forces of ...

Even experienced entrepreneurs need to see how dynamically market segmentation can change. As we venture further into the future, there are constantly new factors at play: disruptive technologies, ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Tag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon watch ...