A virtual marketing campaign for "Harry Potter and the Order of the Phoenix" engagements in Imax theaters is getting credit as the main impetus behind Imax breaking boxoffice records. By Gail Schiller ...

Second Life users who want to chat up those cute avatars across the virtual room can soon try to lure them over with voice rather than text. Next week, Second Life publisher Linden Lab plans to unveil ...

The other night, I had an odd conversation with ChatGPT, made somewhat stranger because the AI’s answers came out of a humanoid rabbit idly sucking on a juice box. He was standing alone in a virtual ...

FOR MANY, THE “metaverse” — an all-enveloping, all-online world — is a fairly new concept. For the regulars on Second Life, it’s just part of everyday reality. Second Life is an immersive online ...

Linden Lab has been around forever, and Ebbe Altberg, the new chief executive of the publisher of the Second Life virtual world, has a tough task ahead of him. The company is in the middle of pivoting ...

Philip Rosedale is a digital pioneer andfounder of Second Life—one of the first virtual worlds and still a leading social platform for adults. Linden Lab, Second Life’s parent company, now has two ...