Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality, according to Google’s Senior Search ...

Some predict that by 2028, more people will discover products and information through large language models (LLMs) like ChatGPT and Gemini than through traditional search engines. But based on ...

SEO teams have built dashboards around a shared set of familiar metrics for over two decades: clicks, rankings, impressions, bounce rate, link volume, etc. These KPIs powered strategies, reports, and… ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...