USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

Artificial intelligence has dominated industry headlines, and with good reason: It can help businesses improve a variety of essential business functions, from project tracking to logistics to customer ...

Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results ...

Text-based queries are no longer the only method individuals use for discovering information or products online. The development of visual search has changed the way for online search. Today consumers ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Cloud-based data warehouse company Snowflake is adding more large language model (LLM) capabilities and services related to generative AI to its fully-managed AI service Cortex. Cortex, showcased last ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

“Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d ...