Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. Behind every search, however, is an intent – a ...

Hawaii Digital Agency Plate Lunch Collective reports users now input detailed queries to AI platforms, and businesses ...

Kacie Gaudiose SEO Content Strategy Lead at Merkle Inc. In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for ...

Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically ...

Most online marketers are familiar with search engine optimization (SEO) these days. SEO has been around for years, but it is getting more difficult to keep up with search engines’ updates. More smart ...