To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Google has updated its "Search Quality Evaluator Guidelines" with details about determining website trustworthiness. The updated guidelines include new characteristics of untrustworthy pages and ...

Christy Bieber has a JD from UCLA School of Law and began her career as a college instructor and textbook author. She has been writing full time for over a decade with a focus on making financial and ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is ...

Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta ...

Word of the Day: Catapult - As a verb, it means to launch suddenly. It often refers to quick success. A viral post can catapult a brand. Use it to describe rapid, forceful movement. It is a powerful ...