Companies that don't account for the changing ways people search for information will become increasingly difficult to find. Most business leaders haven’t noticed yet, but the way people find ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

What Is Generative Engine Optimization (GEO), and Why Should Printing Companies Care? As a CEO of digital marketing SaaS for the printing industry, I spend my days helping print companies navigate a ...

A new crop of startups are betting on the rapid demise of traditional Google search. At least a dozen new companies are pouring millions of dollars into software meant to help brands prepare for a ...