Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with ...

Valuation-wise, RDDT and GOOGL shares are currently overvalued, as suggested by a Value Score of F and D, respectively. In ...

Larry Gurreri is the CEO and Founder of Sosemo, a digital marketing agency specializing in search marketing and paid social media marketing. AI has undeniably shaken up numerous industries, with ...

The Microsoft Advertising team released a new PDF guide named "From discovery to influence: AEO A guide to and GEO." This ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google does not endorse LLMs.txt files for Google ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen.

Sept. 5 (UPI) --The European Commission on Friday fined Google $3.455 billion for violating the European Union's anti-competitive practices in advertising technology, prompting a threat by U.S.

Snapchat has announced a one-year, US$400 million agreement with AI search startup Perplexity to integrate its AI search engine into Snapchat's chat functionality. The partnership aims to boost ...

Chinese search-engine giant Baidu BIDU2.03%increase; green up pointing triangle reported lower quarterly revenue amid a weaker performance in its core advertising business, though profit was better ...