Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Dr. Mark Lindsay was 5 years old when he first learned that tree trunks were brown. "Up until that point, I believed leaves and trunks were all green. Just lighter and darker shades," Mark said. Mark ...

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...

Using adaptive optics, scientists have identified elusive retinal ganglion cells in the eye's fovea that could explain how humans see red, green, blue, and yellow. Scientists have long wondered how ...

This exhibit, put on by students and faculty from the Program of Color Science, features activities and demonstrations that introduce visitors to color science concepts in a fun and accessible way.

These miniature displays can be the size of your pupil, with as many pixels as you have photoreceptors—opening the way to ...

You may know someone who can’t tell the difference between specific colors — and there is a scientific reason it could be happening. The condition is known as color blindness. To share a better ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

The team behind the 6P Color platform is bridging the gap between what consumers see in stores—like at Best Buy—and what they ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...