Search Engine Land

Google launches no-code Scenario Planner built on Meridian MMM

Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model (MMM) without needing data science expertise. What’s ...
siliconera

XBlaze Lost: Memories Has Gag Stories And A Scenario With Code: Embryo’s Villain As DLC

XBlaze Lost: Memories, a sequel to Toshimichi Mori’s visual novel XBlaze Code: Embryo, comes out in Japan on April 9. Set after the events in the first game, XBlaze Lost: Memories has players guide ...
siliconera

Girls Romance Group Wrote The Scenario For code_18

Since KID is no longer around, a new group was hired to write the story for code_18. Cyberfront picked Run & Gun, creators of otome series Lucian Bee’s Justice Yellow and Skip Beat. Curious about the ...
MediaPost

Google Adds No-Code Tool To Its Marketing-Mix Model Platform

Google has introduced "Scenario Planner," a no-code tool that enhances Meridian, its open-source Marketing Mix Model. Released Thursday, Scenario Planner allows marketers to more easily access MMM ...