I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

Sometimes you’re standing in line at the post office and you notice people picking up colorful boxes labeled Birchbox, Ipsy, Loot Crate and Dollar Shave Club. These are just a few of the monthly ...

This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...

My love of samples dates back decades. When I was a kid growing up in the Midwest, I would accompany my dad to Sam’s Club on Saturday afternoons, an outing that was mostly about buying bulk packs of ...

There are few places on earth better than Target's beauty aisle. It's the kind of place where you can mysteriously end up with a basket of products you had no idea you needed but could now never ...

Ingredients distributor Univar has launched a new procedure for explaining to customers and potential customers the tastes, textures and colours they can achieve, by sending them boxes of sample ...

CHICAGO -- It's a beauty product fan's dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago with ...