Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Salesforce and Google Cloud are teaming up to help businesses leverage data and AI via a new strategic partnership. Announced this morning, the partnership will allow companies to use their data along ...

Salesforce released more than 20 new analytics apps Thursday, two built in-house and the rest from its partner community. The applications beef up the CRM leader's Wave Analytics portfolio, delivering ...

Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building and deploying AI-powered agents. The partnership empowers customers to ...

Technological innovations are reshaping financial forecasting and decision-making. The fusion of Salesforce's data management with artificial intelligence (AI) is driving this transformation, offering ...