Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

The chief tools of sales promotion are discounts (“sales”), distribution of samples and coupons, the holding of sweepstakes and contests, special store displays, and offering premiums and rebates. All ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Today’s companies demonstrate remarkable ingenuity in increasing their efficiency by focusing on key aspects such as client relationship management (CRM) and sales processes. As an entrepreneur, I’ve ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Over the past year or so, the role of technology in the sales process has evolved not just rapidly but exponentially. The convergence of technology and sales is reshaping traditional paradigms and ...