Entrepreneurs far and wide say that one of their greatest rewards is the ability to solve a customer's problem. As no ordinary entrepreneur, you can accomplish this and come to their emotional rescue, ...

Sales promotion letters can help you establish a one-on-one relationship with prospective customers, bypassing the cluttered atmosphere of mass advertising strategies such as television commercials ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...