Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

Sales promotions are marketing strategies companies use chiefly to increase sales temporarily to gain sales volume and market share. They are occasionally used to clear out year-end inventory before ...

If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free ...