Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Managing Director of Sales Readiness Group, a part of SBI. Author and speaker with a passion for coaching teams to peak sales performance. Generative AI is rapidly changing how sales teams operate.

Sales productivity and effectiveness are crucial for the success of any enterprise organization. A highly productive and effective sales force can drive significant revenue growth, increase ...

Chasing unqualified leads is incredibly risky. Here’s how to build a qualification process that will help you boost conversions and drive long-term growth. Failing to qualify leads can cost your ...

AI is revolutionizing sales hiring — saving thousands of hours while delivering a faster, fairer and more engaging candidate experience. With AI-powered role-play assessments, you can skip resume ...

For consumer electronics companies and retail platforms, the sale process rarely ends at the point of sale. How to handle customer service requests, repairs, warranties, returns, resales, and the ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...