Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Yes, this quote from An Engineering Mind‘s video about “marketechture,” “synergy,” and other dubious marketing lingo, was crafted for entertainment value. But chances are it reflects how the engineers ...

Lately, it seems we don't have a conversation with prospects or clients in which they don't raise the topic of artificial intelligence (AI). But when pressed about what they mean by AI, many are at a ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Sales employees are a different breed from most of your company. They’re going to be more outgoing and gregarious than office staff or technicians. This is both expected and good, but brings unique ...