Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Opinions expressed by Entrepreneur contributors are their own. It can be a big deal for a company to change its return policy, especially when it negatively affect customers. Take the recent news that ...

The White House last week released a new plan—called “Buy American”—to shore up U.S. arms sales to global friends and allies. It’s borne out of President Donald Trump’s desire, which he articulated ...

Forbes contributors publish independent expert analyses and insights. I am a defense analyst, and cover the economics of Pentagon spending. This article is more than 3 years old. Early in his tenure, ...