Forbes contributors publish independent expert analyses and insights. I help B2B companies take their sales to the next level. This article is more than 4 years old. A great sales pitch should always ...

Traditionally, a sales pitch is defined as “a talk or a way of talking that is intended to persuade you to buy something.” But here’s the thing. People don’t like to be sold to — our brains are ...

If you’re pitching in a baseball or softball game, you want to get the batter out, whether swinging or just watching as those perfect pitches drop right into the strike zone. With sales pitches, it’s ...

Customers prefer to purchase from courteous, knowledgeable salespeople who are passionate about the products they sell. Salespeople rely on an effective sales pitch to turn potential customers into ...

Customer acquisition is hard work. Generating sales can often require multiple touch points—some online, some offline. Some in-person, some via marketing and advertising. Sales is not an easy business ...

Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...

If there were just one sales pitch to give to each prospect, life would be a whole lot easier. However, all prospects are different when it comes to their needs, personalities, objections and even the ...

As a business owner, you'll inevitably be the target of a sales pitch at some point. Even with the most aggressive gatekeeper, sales professionals will find you to pitch their products or services.