However, today I want to discuss a lesser-known, yet highly effective online sales technique – Video Sales Letters. What is a Video Sales Letter (VSL)? In simple terms, a VSL is a sale method aimed at ...

A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

Opinions expressed by Entrepreneur contributors are their own. Does your mind go blank when you begin writing a sales letter? Do you have good ideas that somehow don’t come together on paper? If so, ...

Writing informative and persuasive copy can be difficult. Even if you manage to arouse readers' curiosity, maintaining their interest throughout your piece is a challenge. Our sales team is ...

If you’d like to conduct remote interviews for content on your Web site via a webcam — in other words video interviews — it’s nice for viewers to be able to see both you and the guest. A new service ...

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Clear communication is the cornerstone of a successful business, and writing letters is one of the primary means through which you communicate. Whether your business letters are delivered in hard copy ...

When Dr. Christopher Blum first read "Introduction to the Devout Life," he knew that he would be personally indebted to St. Francis de Sales. Inspired to read various other letters written by the ...