Small businesses and independent contractors use sale proposals to land a new contract or client. The best sales proposals highlight what makes your business the most qualified for the contract or ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

A compelling cover letter is an essential part of any successful job application, but it’s especially important for a sales representative role. As a sales rep, your ability to persuade and ...

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most effective ...

Your direct mail package clears a major hurdle when your prospect opens the envelope. One hand reaches in and pulls out the letter while the other sets the envelope aside. It's unfolded now and in ...

Crafting a resume and cover letter that doubles as a sales letter is a game-changer for ambitious professionals seeking six-figure roles. Your resume and cover letter should sell you as the ultimate ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Ford Motor Co., concerned about its reputation and customer complaints related to the upcoming launch of the F-150 Lightning, is warning dealers not to upsell reservations for the popular EV truck and ...

Like most forms of writing, crafting compelling sales letters requires practice. Once you've started your letter with an attention-grabbing introduction and summarized an offer in the body, you must ...