SWOT is an acronym for a brainstorming exercise that analyzes the strengths, weaknesses, opportunities and threats for a business. The first two factors, strengths and weaknesses, are controllable ...

I have been using SWOT analyses to advise clients, and many times I do it as a way to prepare some talking points for a meeting with a client. I find it is a very effective way to examine a business.

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

SWOT analysis helps assess a company's current state and future potential without complex math. It identifies strengths, weaknesses, opportunities, and threats to inform investment choices. Regular ...