NEW YORK--(BUSINESS WIRE)--Today, Passthrough, a leader in fund workflow automation for investors, fund managers, and other fintechs, and STP Investment Services (STP), a leading technology-enabled ...
Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...
Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...