In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation ...

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including ...

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData and HubRus. Between Digital covers both the buy and sell side in the ...

The digital industry loves a good acronym. And we certainly have plenty of them. Demand side platforms (DSP), supply side platforms (SSP) and data management platforms (DMP) are all integral to the ...

BATHINDA: Four days after Jaito DSP Baljinder Singh Sandhu shot himself dead during a protest by students of Punjabi University regional centre over alleged thrashing of three of their mates, Faridkot ...