When Starwood and Marriott merged last fall, many in the industry were surprised by the speed with which reciprocal benefits were offered to members of each respective program. On day one, accounts ...

Most mergers are bad ideas: just ask Carly Fiorina, whose disastrous decision to buy Compaq, when she was the CEO of Hewlett-Packard, more or less ensured that she would be remembered, in Jeffrey ...

Starwood Preferred Guest, the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., has announced that SPG Pro, an all-new, comprehensive loyalty program for meeting and travel ...

Starwood Hotels and Resorts, which nine years ago launched the first no-blackouts promise in hotel loyalty programs, is extending that vow to a new service that will let Starwood Preferred Guest ...

Starting on Aug. 18, Marriott Rewards, Starwood Preferred Guest and The Ritz Carlton Rewards will operate as one, with one set of unified benefits and one rewards currency across Marriott's 29 brands.

That's the new name Marriott has selected for its recently merged loyalty programs – Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest. The new identity will be officially ...

Cars drive past signage displayed outside of the W Hotel Hollywood, a former Starwood property. Starwood Preferred Guest members will soon learn the fate of their beloved rewards program as Marriott ...