Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating. During an hour-long Hipcricket-sponsored Mobile Marketer ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Bed Bath & Beyond is placing the mobile calls-to-action around stores to encourage consumers to shop. The retailer is also promoting its mobile Web site in-store as part of a back-to-school shopping ...

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

Did you know a recent study found that Americans check their phones 344 times daily, on average? That’s once every 4 minutes! It also means that an SMS from your brand can get your customers' ...

With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs ...

Over the last few years, Facebook has been collecting call history and SMS data from Android devices. A number of users recently discovered the data that was collected after backing up their Facebook ...