Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook for Advertising, Marketing and ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Business email compromise attacks now targeting people via SMS messages Your email has been sent No longer limited to email, BEC attacks are hitting users through text messages in an attempt to steal ...

Meeting customers where they are today means meeting them on their mobile phones, which they use almost four hours per day. For marketers, this may mean the best way to communicate with customers is ...

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

Epsilon has launched a tool that it says will help mid-market companies deliver email, SMS, mobile push and other types of messages. The new product, Epsilon PeopleCloud (EPC) Messaging Essentials, is ...

Uncommon Goods has quickly been able to scale its SMS marketing program with over 100,000 subscribers. https://www.uncommongoods.com/ Retailers and brands have ...

A couple times a week I'd shoot a short email to a specific email address, and it would show up on my phone as a text message. I haven't been able to do that all month. Some quick googling shows I've ...