On June 17, SAP released the latest release of mySAP Customer Relationship Management (mySAP CRM) at SAPPHIRE '03, the firm's international customer conference. The latest version (4.0) builds on the ...
SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...
(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...