Business software maker SAP will unveil a module for its hosted CRM offering at its Sapphire customer event next week. SAP Marketing on-demand will be the second of three core CRM modules that the ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

In the next four to five weeks, SAP plans to introduce a subscription-based CRM application that will be delivered over the Internet, according to sources close to the company. SAP originally was ...

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP is working on a new on-demand CRM (customer relationship management) application that will also incorporate social collaboration tools, a company executive said in an interview at the Sapphire ...