It’s no secret that Rollie’s have a real ROI, but getting your hands on the right crown can be like capturing the Iron Throne. Unless you’re one of Rolex’s most loyal customers—that means buying ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of ...

"Watches and Wonders" in Geneva, the biggest trade show in the luxury timepiece world, kicked off with a bang as industry leader Rolex released its latest 2025 models just as the industry finds itself ...

Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

Over the last few years, the luxury watch resale market focused on the top three Swiss brands, Audemars Piguet, Patek Philippe, and of course, Rolex. In particular, demand for Audemars Piguet's Royal ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

Luxury watch brands like Rolex have become synonymous with great wealth and elite status. The Geneva, Switzerland company has been in business since 1905 and produces between 80,000 and one million ...

You can wear a piece of history with the new Rolex Explorer. This watch was originally developed to survive Sir Edmund Hillary and Tenzing Norgay’s climb to the top of Mt. Everest, and it has graced ...

A Rolex Oyster Perpetual stainless steel sports watch with a Tiffany blue dial was described in the auction catalogue as having the manufacturer’s stickers and being in “practically unworn condition”.

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...