Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

You can wear a piece of history with the new Rolex Explorer. This watch was originally developed to survive Sir Edmund Hillary and Tenzing Norgay’s climb to the top of Mt. Everest, and it has graced ...

Time for the return of two-tone. The new Rolesor (the Rolex name for the combination of the dual 18-karat yellow gold and Oystersteel alloys) Ref. 124273 may be heralding a return to the blend of ...

While such powerful branding may be ineffable on some level, it is possible to pinpoint the visionary strategies that put Rolex on the horological throne. Five of those strategies stand out: Rolex’s ...