A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark reality emerges: enthusiasm ...

It’s easy to stick money in your retirement fund and forget about it. But that doesn’t mean you should! As important as consistent saving is understanding your rate of return on investment (ROI). If ...

In 2019, web content evaluator MarketMuse revealed that 80% of IT and corporate business leaders wanted to learn more about the cost of implementing existing artificial intelligence (AI) technology; ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

ROI measures return on cost or equity in real estate, aiding investment comparisons. Using leverage in real estate can greatly increase ROI by considering invested equity. As property risk and efforts ...