"Return on investment" is a financial calculation used to gauge how well the money you invest earns you even more money. To calculate ROI you divide the earnings you made from an investment by the ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

Marketers need to ask certain questions to identify those complications and calculate an accurate return on investment. An accurate return on investment for B2B marketing is notoriously difficult to ...

Return on investment (ROI) and internal rate of return (IRR) are two important metrics used in evaluating investments. However, each metric is calculated differently and tells a different story. ROI ...

As a business owner, you’re looking at online reputation management like any other investment — you’re keen to get involved, but only if it offers clear ROI for your business. You’ve been pitched on ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

Investors in traditional businesses might aim for a return on their investment of 10% to 15%, but startup investors are likely to have in mind a much wider range of return estimates. Early-stage ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

Return on Investment (ROI) is one of those phrases that get thrown about frequently, but very few people know what it means and what to do with the calculation. When it comes to calculating ROI for ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...