Formula E and Feenix, a gaming and entertainment studio specialising in immersive Roblox experiences, today announce the ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

R.E.P.O.’s early access on Steam began in February 2025, and the popular horror online co-op title already has its Roblox clone called E.R.P.O. While the original game allows 6 players to team up, the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...

DoctorRofatnik, known to fans as “Doc,” looked almost mayoral in a tall white hat, a red tie and an American flag pin. A smirk was permanently plastered on his face as he roamed his domain on Roblox, ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

e.l.f. continues to disrupt norms via new avenues in commerce, co-creating with its digital community for a meaningful cause In addition to the e.l.f. UP! Pets Hoodie, users can also purchase a ...

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...