Lippa Pearce has designed a book lifting the lid on retail graphics. Retail Graphics is written by Lippa Pearce managing director Giles Calver and published by RotoVision. The first section identifies ...
At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...
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