You're familiar with the four Ps of the marketing mix and can even rattle them off from memory: product, price, place and promotion. Now you're not sure you heard right, but you could have sworn you ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Buffalo Grove and Wheeling don’t have big shopping malls or quaint downtowns to draw consumers. Instead, the towns rely on a mix of restaurants, entertainment facilities and small businesses. In ...

In a world where every square foot matters, the retail component of a mixed-use development is much more than a revenue stream—it's the gateway to the entire experience. It’s often the first thing ...

Now in general availability, Criteo (CRTO) unlocks the full power of onsite retail media with shoppable video, driving a 5.6x lift in new-to-brand customer NEW YORK, April 23, 2025 /PRNewswire/ -- ...

Calls by politicians for retail store rent caps, rules that a new lease must be provided and other market-limiting schemes should be sent back into Pandora’s Box. Many times when new politicians or ...